FASHION MERCHANDISING IN THE AFRICAN CONTINENT July 28, 2009
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In the African continent, fashion merchandising is one of the most lucrative careers for many. There are various fashion shop and market all over the African countries today. Fashion merchandising is purely given a business approach in most Africa cities.
Africans are yet to come to the reality of internet marketing. Many people are currently doing their businesses in the physical market world while their western counterparts in the Europe and U.S are having successful online business. Well, the issue is that the internet connection is still very dear to maintain in some parts of Africa. Hence, the bulk activity of fashion merchandising takes place in the physical markets and super stores spread across the African nations.
In most African cities like Lagos in Nigeria, Fashion merchandising is thriving in so many ways. There are fashion merchants that deal mainly with second hand fashion products imported from Dubai or Italy. Stuff like Italian shoes, designer handbags, wrist watches and clothing materials that have been used move very fast in Lagos and other cities of Nigeria including in other African nations. There are also new products categories, but most of the times people prefer those second handed fashion products. (more…)
FASHION MERCHANDISING AND FAKE PRODUCTS July 26, 2009
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Wherever there is use, abuse is inevitable. This is virtually the case in fashion merchandising. Today, there are various fashion merchants dealing with all kinds of fashion products. These individuals do their dirty business of marketing fake fashion products in variety of ways.
Fake products just like any other original fashion product have a place where they are manufactured. On the international scene, the Chinese nation is known as the centre of fake products of all kinds. Fashion products made in China are not durable and strong in every way. For instance in the area of replica watches; there are many of them being produce in China. Such watches never last long at all.
It is very awry to point out that most African cities are the target markets of many of these fake producing Chinese firms. There are countless numbers of fake fashion products being imported from China into most African cities. What gives impetus to such importation is the fact that Chinese fashion products are very cheap and hence most poor Africans can afford them easily.
However, the truth is that getting involved into buying fake China product is simply engaging in a penny-wise-pound-foolish venture. However, the only way to go against the preponderance of fake China products is to know how to detect them. (more…)
FASHION MERCHANDISING AND ITS FUTURE July 22, 2009
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Fashion merchandising has come a long way. A lot is happening in that sector already. The good and the bad also thrive in the industry. The future holds a lot for it.
The future of the fashion merchandising can only be speculated. No one can actually predict for certain where the pendulum would turn to. This is because fashion itself is a very unpredictable phenomenon. Fashion trends changes often and on.
Anything can happen any time in the fashion world. The fashion trend used in one season changes totally in the next. Fashion merchandising is the fulcrum that propels the fashion world. It obeys instruction from the world of fashion. The trend and other happenings in the fashion world determine where the fashion merchant would concentrate per time in their various dealings.
However, in the western world; the developed nations of the U.S and Europe, fashion merchandising is at its peak as many fashion merchants have taken their business to the internet. With such move, they are reaching almost every part of the world in an amazing way. Such being the case, the future of the fashion merchandising there is indeed very bright. There will be many new invention and great modifications are going to take place in the future.
Perhaps the greatest battle the (more…)